Commercial clarity
Structuring and negotiating commercial agreements across sponsorships, licensing, and global business initiatives.
Senior counsel · CrossFit, LLC
I advise executive leadership on the decisions behind meaningful partnerships, commercial growth, and the brands people trust.
Good counsel
makes room to move.
How I work
I bring a practical legal perspective to business decisions that carry weight. My experience spans complex transactions, commercial agreements, strategic relationships, and the protection of intellectual property.
Structuring and negotiating commercial agreements across sponsorships, licensing, and global business initiatives.
Advising on complex transactions and partnerships with a clear view of business priorities and operational risk.
Selected work
Experience across strategic partnerships, commercial agreements, and protecting brand rights.
I’m Senior Counsel at CrossFit, LLC, with 14 years of experience advising executive leadership on corporate and commercial matters. My work includes complex transactions, strategic partnerships, and operational risk.
I structure and negotiate commercial agreements across sponsorships, licensing, and global business initiatives. I’m passionate about health and fitness, and about building brands that resonate around the world.
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Selected work
My work spans strategic partnerships, practical commercial agreements, and protecting the rights behind a distinctive brand.
A strong partnership needs to advance a business goal and work in practice. I advise executive leadership on strategic partnerships and complex transactions, bringing commercial priorities and operational risk into the conversation early.
Commercial agreements turn business plans into clear commitments. I structure and negotiate agreements across sponsorships, licensing, and global business initiatives.
A recognizable brand is built over time and depends on rights that are understood and defended. I bring intellectual-property expertise and experience enforcing brand rights.